Our Story
As a proud third-generation pest management professional, I have always been driven to make a meaningful difference in an industry that protects health, food, and property. I’ve worked across every level of the business, starting as a technician and advancing through a decade-long career in sales and marketing at Bayer.
Along the way, I consistently saw opportunities for both personal growth and broader industry improvement. One theme became clear. While product development in our industry is highly technical and rigorous, there is often a gap in real-time market insight, customer behavior, and evolving trends. That gap can lead to missed opportunities, inefficient investments, and products that don’t fully align with market needs.
After recognizing this, I set out to build a better approach. My goal was simple. Help industry professionals make more informed, data-driven decisions around product, price, place, and promotion.
To bring this vision to life, I worked with a small group of advisors and researchers to study the market more holistically, combining industry expertise with structured research and analytics. That work ultimately led to the foundation of DataWave Research, LLC.
Since then, I have built a focused and highly capable team dedicated to delivering clear, actionable intelligence to the pest management and turf & ornamental markets. Our work is grounded in real-world industry experience, enhanced by data, and designed to help our clients move faster and make better decisions.
I’m also proud to carry forward a strong family legacy in this industry. My father, Gary Braness, built a career spanning research, product development, and consulting, and continues to be a valued voice and influence in our work today.
Countless people have asked why I chose to leave an established company to start something new. The answer is simple. Passion, entrepreneurial drive, and a belief that I could make a greater impact by building something of my own.
My family has been committed to advancing the pest management industry for over 60 years. With DataWave, we’re focused on continuing that legacy for decades to come.